Limited Edition Art Prints by Well Known Israeli Artists Now Available for Sale In-Flight

New York, NY – September 11, 2008 – EL AL, Israel’s national airline, is proud to announce a new collaboration with the Israel Cancer Association (ICA) in the fight against cancer.  Through November of this year, EL AL passengers now have the opportunity to purchase limited edition, signed prints by well known Israeli artists for a contribution of $180, which is less than the market value.  All of the proceeds are earmarked for Israeli cancer patients.  EL AL passengers can view the original works of art in the EL AL King David Lounge at Ben Gurion Airport in Tel Aviv.

Twelve well-known Israeli artists each donated one original artwork toward this effort.  An exclusive series of 60 prints were produced for each original piece of art.  As part of the fundraising program, EL AL is also showing a special in-flight film concerning the partnership and the organization.

EL AL CEO, Haim Romano stated, “I am proud of EL AL and our employees for joining in this extraordinary project to benefit the Israel Cancer Association whose activities are funded mainly by contributions.  We hope that EL AL passengers will purchase these special works of art and, in doing so, help save lives.”

Israel's top artists have joined in the venture and contributed their work, including Menashe Kadishman, Yosl Bergner, Meir Pichhadze, Yigal Ozeri, David Reeb, Zoya Cherkassky, Oded Feingersh, Joshua Griffit and Uri Lifshitz.  The families of the late artists Reuven Rubin, Nachum Gutman and Moshe Castel have each donated one drawing from the estate of the artist.

Miri Ziv, CEO of the Israel Cancer Association noted, "EL AL's willingness to take part in the project along with Israeli artists is truly inspiring. This is a wonderful opportunity for the commercial sector in Israel to contribute to the community and we are grateful for this assistance.”

About EL AL

Celebrating 60 years of service, EL AL, Israel's national airline, offers the most nonstop flights between New York (JFK/Newark) and Israel as well as the only nonstop service from Los Angeles.  Worldwide, EL AL flies to more than 40 destinations from Israel. Only EL AL has First Class service on nonstop flights between the U.S.A. and Israel.  The new EL AL code share agreement with American Airlines provides passengers from 25 additional cities in North America more convenient travel to Israel.  The airline has annual revenues of about $1.93 billion and carries more than 1.8 million passengers annually. 

EL AL embodies Israel’s values of innovation and caring and the promise of a genuine Israeli welcome.  Your Israel experience begins with EL AL and warm Israeli hospitality. Israeli flight attendants will make you feel at home, the best trained Israeli pilots will take you to and from Israel and passengers enjoy enhanced in-flight dining with freshly prepared healthy meals.

For updated daily departure and arrival flight information, travelers can call (800) EL AL-747, 24 hours a day, 7 days a week.  For reservations, call EL AL at (800) 223-6700 or any travel agent or visit www.elal.com, where travelers now also have the option of convenient, time saving online check-in for flights departing EL AL gateway cities in North America. 

EL AL. It’s not just an airline. It’s Israel.